I don’t gamble because winning $100 doesn’t give me great pleasure. But losing $100 pisses me off. Alex Trebek of Jeopardy
Jeff Kreisler on the Afford Anything podcast with Paula Pant mentions we feel a loss more than an equal gain. A loss of $10 dollars would be overcome by a gain of $20.
Why do you think we feel a loss of money twice as much as a gain of the same amount?